A few key points from the article:
- To get sales training right, you have to select the right sales training partner. Note: If you’re part of a corporate Learning and Development organization and don’t outsource at least some of your process, methodology, and content development, we should really have a chat.
- An objective assessment of your selling requirements from your customers’ perspective is the first place to start.
- The best provider for your requirements may not either come up on the first few pages of a Google search, nor be listed in the increasingly popular training company lists that are being regularly published.
- Check at least ten references before you go forward with a sales training provider.
And here is my regular sales training column. It’s an update of my popular, “C’mon, Dave, who is the best sales trainer?”
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